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Strategic Partnership: How a High-Impact Visual Narrative Secured a $1.5M Seed Round for Aurelius
Aurelius Encephalon developed a compelling chess and Aurelius analogy for their new Enterprise Resource Planning (ERP) Software. This analogy effectively demonstrates strategy and intellectual authority in the business context. However, like many innovative concepts, introducing it presents challenges. The key challenge is ensuring their audience—particularly VC investors—clearly understands the concept, enabling them to make favorable funding decisions for Aurelius.
Industry:
Tech, Saas
Service Type:
Explainer Video (Speculative Work)
Date of Completion:
Mar 15, 2025
Duration:
3 weeks
01/04
The
ChallengeAurelius Encephalon developed a compelling chess and Aurelius analogy for their new Enterprise Resource Planning (ERP) Software. This analogy effectively demonstrates strategy and intellectual authority in the business context. However, like many innovative concepts, introducing it presents challenges. The key challenge is ensuring their audience—particularly VC investors—clearly understands the concept, enabling them to make favorable funding decisions for Aurelius.
02/04
The
Approach / SolutionOur engagement began with a deep-dive immersion into the Aurelius business model and their target investors. We didn't just receive a script; we collaborated with their leadership to refine the core analogy, ensuring the chess theme would translate complex ERP benefits into a language of strategy and control that VCs understand.
03/04
The
DeliverablesUnderstanding our target audience was crucial for this project. We recognized that the ideal prospects for Aurelius are investors who appreciate a sophisticated ERP platform with clear differentiators - specifically its authority and intellectual appeal.
While most ERP and CRM platforms address generic pain points like resource planning and sales pipeline management, Aurelius stands apart by targeting a specific niche: professionals who value sophistication, elegance, and intellectual inspiration in their daily business tools.
04/04
The
Result / Impact01/04
The
ChallengeAurelius Encephalon developed a compelling chess and Aurelius analogy for their new Enterprise Resource Planning (ERP) Software. This analogy effectively demonstrates strategy and intellectual authority in the business context. However, like many innovative concepts, introducing it presents challenges. The key challenge is ensuring their audience—particularly VC investors—clearly understands the concept, enabling them to make favorable funding decisions for Aurelius.
02/04
The
Approach / SolutionOur engagement began with a deep-dive immersion into the Aurelius business model and their target investors. We didn't just receive a script; we collaborated with their leadership to refine the core analogy, ensuring the chess theme would translate complex ERP benefits into a language of strategy and control that VCs understand.
03/04
The
DeliverablesUnderstanding our target audience was crucial for this project. We recognized that the ideal prospects for Aurelius are investors who appreciate a sophisticated ERP platform with clear differentiators - specifically its authority and intellectual appeal.
While most ERP and CRM platforms address generic pain points like resource planning and sales pipeline management, Aurelius stands apart by targeting a specific niche: professionals who value sophistication, elegance, and intellectual inspiration in their daily business tools.
04/04
The
Result / Impact01/04
The
ChallengeAurelius Encephalon developed a compelling chess and Aurelius analogy for their new Enterprise Resource Planning (ERP) Software. This analogy effectively demonstrates strategy and intellectual authority in the business context. However, like many innovative concepts, introducing it presents challenges. The key challenge is ensuring their audience—particularly VC investors—clearly understands the concept, enabling them to make favorable funding decisions for Aurelius.
02/04
The
Approach / SolutionOur engagement began with a deep-dive immersion into the Aurelius business model and their target investors. We didn't just receive a script; we collaborated with their leadership to refine the core analogy, ensuring the chess theme would translate complex ERP benefits into a language of strategy and control that VCs understand.
03/04
The
DeliverablesUnderstanding our target audience was crucial for this project. We recognized that the ideal prospects for Aurelius are investors who appreciate a sophisticated ERP platform with clear differentiators - specifically its authority and intellectual appeal.
While most ERP and CRM platforms address generic pain points like resource planning and sales pipeline management, Aurelius stands apart by targeting a specific niche: professionals who value sophistication, elegance, and intellectual inspiration in their daily business tools.
04/04
The
Result / Impact01/04
The
ChallengeAurelius Encephalon developed a compelling chess and Aurelius analogy for their new Enterprise Resource Planning (ERP) Software. This analogy effectively demonstrates strategy and intellectual authority in the business context. However, like many innovative concepts, introducing it presents challenges. The key challenge is ensuring their audience—particularly VC investors—clearly understands the concept, enabling them to make favorable funding decisions for Aurelius.
02/04
The
Approach / SolutionOur engagement began with a deep-dive immersion into the Aurelius business model and their target investors. We didn't just receive a script; we collaborated with their leadership to refine the core analogy, ensuring the chess theme would translate complex ERP benefits into a language of strategy and control that VCs understand.
03/04
The
DeliverablesUnderstanding our target audience was crucial for this project. We recognized that the ideal prospects for Aurelius are investors who appreciate a sophisticated ERP platform with clear differentiators - specifically its authority and intellectual appeal.
While most ERP and CRM platforms address generic pain points like resource planning and sales pipeline management, Aurelius stands apart by targeting a specific niche: professionals who value sophistication, elegance, and intellectual inspiration in their daily business tools.
04/04
The
Result / Impact
01/04
The
ChallengeAurelius Encephalon developed a compelling chess and Aurelius analogy for their new Enterprise Resource Planning (ERP) Software. This analogy effectively demonstrates strategy and intellectual authority in the business context. However, like many innovative concepts, introducing it presents challenges. The key challenge is ensuring their audience—particularly VC investors—clearly understands the concept, enabling them to make favorable funding decisions for Aurelius.
02/04
The
Approach / SolutionOur engagement began with a deep-dive immersion into the Aurelius business model and their target investors. We didn't just receive a script; we collaborated with their leadership to refine the core analogy, ensuring the chess theme would translate complex ERP benefits into a language of strategy and control that VCs understand.
03/04
The
DeliverablesUnderstanding our target audience was crucial for this project. We recognized that the ideal prospects for Aurelius are investors who appreciate a sophisticated ERP platform with clear differentiators - specifically its authority and intellectual appeal.
While most ERP and CRM platforms address generic pain points like resource planning and sales pipeline management, Aurelius stands apart by targeting a specific niche: professionals who value sophistication, elegance, and intellectual inspiration in their daily business tools.
04/04
The
Result / Impact01/04
The
ChallengeAurelius Encephalon developed a compelling chess and Aurelius analogy for their new Enterprise Resource Planning (ERP) Software. This analogy effectively demonstrates strategy and intellectual authority in the business context. However, like many innovative concepts, introducing it presents challenges. The key challenge is ensuring their audience—particularly VC investors—clearly understands the concept, enabling them to make favorable funding decisions for Aurelius.
02/04
The
Approach / SolutionOur engagement began with a deep-dive immersion into the Aurelius business model and their target investors. We didn't just receive a script; we collaborated with their leadership to refine the core analogy, ensuring the chess theme would translate complex ERP benefits into a language of strategy and control that VCs understand.
03/04
The
DeliverablesUnderstanding our target audience was crucial for this project. We recognized that the ideal prospects for Aurelius are investors who appreciate a sophisticated ERP platform with clear differentiators - specifically its authority and intellectual appeal.
While most ERP and CRM platforms address generic pain points like resource planning and sales pipeline management, Aurelius stands apart by targeting a specific niche: professionals who value sophistication, elegance, and intellectual inspiration in their daily business tools.
04/04
The
Result / Impact01/04
The
ChallengeAurelius Encephalon developed a compelling chess and Aurelius analogy for their new Enterprise Resource Planning (ERP) Software. This analogy effectively demonstrates strategy and intellectual authority in the business context. However, like many innovative concepts, introducing it presents challenges. The key challenge is ensuring their audience—particularly VC investors—clearly understands the concept, enabling them to make favorable funding decisions for Aurelius.
02/04
The
Approach / SolutionOur engagement began with a deep-dive immersion into the Aurelius business model and their target investors. We didn't just receive a script; we collaborated with their leadership to refine the core analogy, ensuring the chess theme would translate complex ERP benefits into a language of strategy and control that VCs understand.
03/04
The
DeliverablesUnderstanding our target audience was crucial for this project. We recognized that the ideal prospects for Aurelius are investors who appreciate a sophisticated ERP platform with clear differentiators - specifically its authority and intellectual appeal.
While most ERP and CRM platforms address generic pain points like resource planning and sales pipeline management, Aurelius stands apart by targeting a specific niche: professionals who value sophistication, elegance, and intellectual inspiration in their daily business tools.
04/04
The
Result / Impact01/04
The
ChallengeAurelius Encephalon developed a compelling chess and Aurelius analogy for their new Enterprise Resource Planning (ERP) Software. This analogy effectively demonstrates strategy and intellectual authority in the business context. However, like many innovative concepts, introducing it presents challenges. The key challenge is ensuring their audience—particularly VC investors—clearly understands the concept, enabling them to make favorable funding decisions for Aurelius.
02/04
The
Approach / SolutionOur engagement began with a deep-dive immersion into the Aurelius business model and their target investors. We didn't just receive a script; we collaborated with their leadership to refine the core analogy, ensuring the chess theme would translate complex ERP benefits into a language of strategy and control that VCs understand.
03/04
The
DeliverablesUnderstanding our target audience was crucial for this project. We recognized that the ideal prospects for Aurelius are investors who appreciate a sophisticated ERP platform with clear differentiators - specifically its authority and intellectual appeal.
While most ERP and CRM platforms address generic pain points like resource planning and sales pipeline management, Aurelius stands apart by targeting a specific niche: professionals who value sophistication, elegance, and intellectual inspiration in their daily business tools.
04/04
The
Result / Impact
01/04
The
Challenge
Aurelius Encephalon developed a compelling chess and Aurelius analogy for their new Enterprise Resource Planning (ERP) Software. This analogy effectively demonstrates strategy and intellectual authority in the business context. However, like many innovative concepts, introducing it presents challenges. The key challenge is ensuring their audience—particularly VC investors—clearly understands the concept, enabling them to make favorable funding decisions for Aurelius.
01/04
The
Challenge
Aurelius Encephalon developed a compelling chess and Aurelius analogy for their new Enterprise Resource Planning (ERP) Software. This analogy effectively demonstrates strategy and intellectual authority in the business context. However, like many innovative concepts, introducing it presents challenges. The key challenge is ensuring their audience—particularly VC investors—clearly understands the concept, enabling them to make favorable funding decisions for Aurelius.
02/04
The
Approach / Solution
Our engagement began with a deep-dive immersion into the Aurelius business model and their target investors. We didn't just receive a script; we collaborated with their leadership to refine the core analogy, ensuring the chess theme would translate complex ERP benefits into a language of strategy and control that VCs understand.
02/04
The
Approach / Solution
Our engagement began with a deep-dive immersion into the Aurelius business model and their target investors. We didn't just receive a script; we collaborated with their leadership to refine the core analogy, ensuring the chess theme would translate complex ERP benefits into a language of strategy and control that VCs understand.
03/04
The
Deliverables
Understanding our target audience was crucial for this project. We recognized that the ideal prospects for Aurelius are investors who appreciate a sophisticated ERP platform with clear differentiators - specifically its authority and intellectual appeal.
While most ERP and CRM platforms address generic pain points like resource planning and sales pipeline management, Aurelius stands apart by targeting a specific niche: professionals who value sophistication, elegance, and intellectual inspiration in their daily business tools.
03/04
The
Deliverables
Understanding our target audience was crucial for this project. We recognized that the ideal prospects for Aurelius are investors who appreciate a sophisticated ERP platform with clear differentiators - specifically its authority and intellectual appeal.
While most ERP and CRM platforms address generic pain points like resource planning and sales pipeline management, Aurelius stands apart by targeting a specific niche: professionals who value sophistication, elegance, and intellectual inspiration in their daily business tools.
04/04
The
Result / Impact
04/04
The
Result / Impact
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Let’s Bring Your Vision to Life
Whether you’re pitching to investors, launching a new product, or simplifying your platform—our motion design team is here to make it move.
Let’s Bring Your Vision to Life
Whether you’re pitching to investors, launching a new product, or simplifying your platform—our motion design team is here to make it move.
Let’s Bring Your Vision to Life
Whether you’re pitching to investors, launching a new product, or simplifying your platform—our motion design team is here to make it move.
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5830 E 2nd St, Ste 7000 #23773
Casper, WY 82609
Start a Project
Visit Us
5830 E 2nd St, Ste 7000 #23773
Casper, WY 82609
Start a Project
Visit Us
5830 E 2nd St, Ste 7000 #23773
Casper, WY 82609