Complex Products, Made Clear
I'm Elcid, founder and creative director. When you work with Echelon One, you work directly with me — no handoffs, no middlemen. Just precise art direction and animation built around your product.
FAQ
Who This Is For
Our sweet spot is Series A/B SaaS teams with complex, technical products. But regardless of your exact stage or niche, if your prospects are bouncing before they understand your value, your sales cycles are dragging, and your team lacks internal motion design bandwidth—we can help.
How am I different?
🅧 Template studios take a brief and execute → ✓ I dig into your product, personas, and funnel first 🅧 They price by the minute → ✓ I price by the outcome 🅧 They work with anyone → ✓ I specialize in complex B2B SaaS
How long does a typical project take?
Timelines vary based on project size and requirements, but we always prioritize efficiency without sacrificing quality. After reviewing your needs, we’ll provide a detailed turnaround estimate.
Why are your prices higher than template studios?
Because you're not getting a template. Every video is custom—strategy, script, design, animation. You're paying for motion design that actually converts, not just looks nice. For SaaS explainers at this quality level, the market range is $8k–$25k. I sit in the upper half because I bring both creative and strategic depth.
Can you work with our in-house product marketing team?
Absolutely. I slot in as a motion + narrative partner. You bring the product expertise and messaging framework; I translate it into a visual story that lands. Many of my best projects are collaborations with PMM teams.
Isn't motion quality just "polish"? Why does it matter?
No — and this is worth explaining to skeptical buyers. When motion feels natural (smooth timing, realistic acceleration), people unconsciously trust the product more. When motion feels off (jerky, robotic, weirdly timed), that friction gets blamed on the product itself, not the video. Buyers walk away thinking "something felt clunky" without knowing why. Premium motion quality removes that friction entirely.